Awesome! Are We Telling The Truth?

closing night time, Natasha and that i acquired a message from somebody questioning our integrity. She had ‘suspicions’ that we weren’t disclosing paid-for posts, presents and partnerships and wanted to confront us about it. So, the question is, are we telling the fact?

some months ago the tremendous Sarah Clark of Little Spree wrote this publish on blogging, which addressed many of the identical problems i am going to address in this publish. Like Sarah, Natasha and i have a heritage in magazines, and feature labored within the enterprise (and more these days, in associated industries) for nearly 20 years every (yes, that makes me feel antique). It changed into this revel in that inspired us to start our own ‘on-line mag’, which over the last few years has evolved from a small weblog to each a blog and an instagram feed. We wanted to write approximately matters we surely wanted to write about and we was hoping people could need to examine. (Like magazines we only write about matters we like as we are not a ‘overview’ web site. If we don’t adore it, it doesn’t pass in). As Instagram has advanced, a number of this remit has changed and we now attention as a whole lot electricity at the images as we do on the phrases.

put on & wherein remains very a good deal a labour of affection. each of us put in lengthy hours writing pieces, discovering, photographing, meeting brands and designing layouts – there's many a night time that I’m sat on the couch typing away to finish a bit – all at no cost. however, as put on & where has grown, this has commenced to trade. We would really like put on & in which to grow to be a viable enterprise, where we are able to attention a number of the time spent on our day jobs at the internet site, because to be sincere, i can’t work many more nights at the pace I’ve been doing. To try this, we ought to consider methods to monetise the blog and one of these ways is thru sponsored posts – each at the blog and on Instagram. And right here it is – we turn down plenty more work than we be given (because it’s not us, we’ve done some thing comparable recently, we virtually don’t like the product, due to the fact there’s just no manner we’re going to be featured in underwear….) and whilst we do tackle a collaboration, we always label it as such. continually have performed.

As disclosed from the begin of W&W on our approximately Us web page, a number of the products we characteristic are linked through an associate gadget, which means that in case you purchase, we get a small (and it virtually is small) percent of the sale. You pay the equal, we just get a cut. I suppose that is honest, you may not. but, you don’t have to shop for thru us, you don’t have to shop for in any respect. Neither people could need you to buy some thing you don’t want to! we love fashion, we like the little carry it may give us and we love when our readers locate something through us, that gives them the same feeling too. Our small profits from affiliates are, I experience, truthful enough for the quantity of labor we have installed growing the content, researching and photographing it. but, I pressure again, you don’t ought to click on our hyperlinks if you don’t want to.

but what about ‘gifts’? sure, on occasion (less than a few would possibly think, we are small fish in a massive Instagram pond) we are supplied some thing from a brand. How this works is that the emblem asks if we’d want to choose some thing from their collection. there is no obligation to picture it or to mention yes. If we determine to move ahead, we can handiest accomplish that because it’s something we adore and would pay for if we had the unlimited finances to do so. If we find it irresistible, we are able to in all likelihood need to characteristic it on our feed, due to the fact we find it irresistible and we need to inform you about it. We additionally label those as gifts. We additionally, once more, flip down more gifts than we receive.

So, how then do we create the images on Instagram? this is the problematic element. Instagram is a beast. fashion feeds like ours demand new clothes. however, neither folks have unlimited budget. we will’t shop ’til we drop. And so, as with magazines, we do ‘name in’ objects to image after which ship lower back to the emblem. we have also sold clothes we adore, photographed them and then determined to go back them, pretty honestly due to the fact we are able to’t come up with the money for to save, store, keep! we have additionally bought clothes – like the M&S coat and skirt below – that we love and so photographed, and then decided we love a lot, we need to include them in a backed post. Now, i will see where this receives elaborate. we're writing a blog put up for M&S on birthday celebration put on, and having noticed and bought this outfit, I need to encompass it because I assume it’s splendid. So, it's going to cross into the blog post (paid for) and on Instagram (not paid for). i purchased it with my very own cash, however have lower back it – so what's the answer?

In a nutshell, we label the whole lot paid for and proficient. anything else we don’t. We aren’t trying to drag the wool over anyone. we are sharing what we like with you – be that here at the weblog or on Instagram. Going returned to the start wherein we were sat around Natasha’s table dreaming of creating our own website: we write and photo what we love, and we honestly wish you do too.

Source: Here

Awesome! Are We Telling The Truth? Photo Gallery